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Author: Kenn

How Long is a Piece of String?

Producer – “So how long was the read?” Studio – “2 minutes 41 seconds” Producer – “Woah! This read needs to no more than 90 seconds!” Studio – “But your script is 375 words! For 90 seconds, you have a …

Dance with Them that Brung Ya!

Human psychology is fascinating – watching how people react in a group where ranking is involved makes for great soap opera. The scenario I’m most interested is who hires the voice talent and how that affects the session. There are …

Shortlisting – It’s Not a Negotiation!

Most Asia-based voice talents record in a commercial studio, and someone has to organize the session. The studio, the production house, the agency or the client itself. Often, how a client chooses a voice involves short-listing. What most voices don’t …

How to Use This Site

The internet is super intuitive, but there are still loads of shortcuts that can make life a lot easier. Think about Google Search – did you know there are dozens of qualifiers you can add to your search terms to …

Agent Provocateur

When we book a voice talent for a VO session, what role are we assuming? Are we just a sonic space to record, or are we something more? The answer depends on a bunch of variables, but if I had …

Odd Pronunciations

Weird words are the bane of any script for a voice talent if they don’t know how to pronounce them correctly. Having to do an unpaid re-record as a result of a mispronounced word sucks. If you’re producing a script and your …

Call Me. Maybe.

Before the time where everyone has a smartphone and are contactable 24/7, getting in touch required physical mail or a traditional landline. Now, everyone is available all the time, no matter where they are. Social (media) etiquette now means that …

Show Me The Money

In every negotiation, voice talents hate to ‘leave money on the table’. This is when a client asks for your rate, and in being conservative in your quote to get the gig, you come in significantly below budget, so much that …

Repeat after Me: Thou Shalt Not Repeat!

Some words you cannot avoid saying again and again in a script – Brand Name & Product Name are obvious examples. For other words, you really should not. There’s nothing worse than hearing a word echo in your script – it’s …

Loading – What is it?

Scenario 1: Imagine you’re the marketing head at Mercedes-Benz, and you have a killer 30s ad that has to air in Germany, France, Britain and Italy. You get the voice done four times, once per national language. No problem. Then …