VO Talent on Voice Over Group Discussion: “Hey VO community! I just did my personal voiceover website, using a free template on Wix and but I’m not sure about the results. Can I get your feedback?”
VO 2: “Love the Site! Congrats!”
VO 3: “Looks good – what template is that?”

This conversation plays out on many VO talent groups on LinkedIn, and other forums, oblivious to the flawed logic. What other voice talents think of your site doesn’t matter. What your clients think is the ONLY thing that matters.

So ask them what they think. You’d be amazed at the feedback you’ll get because the main takeaway is always the same

K.I.S.S. – Keep It Simple, Stupid.

On www.voiceovers.asia, we keep things simple. Everything here helps a client choose a voice; anything that doesn’t is thrown out. When I need to find a voice, it drives me crazy when I visit sites that slow me down from listening to a voice, grabbing the file to submit to a client, and moving from brief to recording to payday.

Here are a few things that every VO site should have:

  1. File naming – YOUR NAME! A producer shortlisting voices will save files to their computer to compile and send to the client. They need to know which file belongs to who, and they might download a whole bunch and sort later. When they’re getting ready to send the files out and see no name in a filename? 99.99% of the time, they’re going to delete it.
  2. Short & Sweet. So many VO talent sites have a compilation demo that runs 2-3 minutes. Like Tinder, clients decide on a voice in 10s or less. If you insist on having a 3-minute ‘holyf*cklistentomyversatility’ super mix, also have the spots available as separate downloads.
  3. No spaces in online filenames. A mp3 labeled as “This is a test.mp3” will become “This% 20is% 20a% 20test.mp3” once uploaded. It’s ugly as heck, but it’s HTML. Spaces are a no-no so use an underscore or dash to replace spaces.
  4. Levels! Normalize everything. A quiet mp3 makes a poor impression when the other samples under consideration are much louder.
  5. Downloadable demos. If I can’t download a demo from voice talent’s site easily, I will give that voice a pass – anyone who struggles with having downloadable files will probably struggle with other technical issues such as live direction via Skype / SessionLinkPro, etc. or exporting files in a required format.

I want to make my client’s lives easier, and my life easier. If you’re going to do your voice website, think of your client when deciding what’s important. To quote Jerry Maguire, “Help me, help you!