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Tag: voiceovers

Signs Your Client is from HELL

Not all clients are created equal. I’ve worked for bosses who insist every client has to be treated as God (“the customer is always right”) but since starting my own business, I’ve learned that the best money you’ll ever earn is the …

The Art of the Deal – What it’s Really Worth

I had a production house contact me for a series of 5-6 minute sponsored programs with associated trailers that needed a narrator & wanted full broadcast & online rights in perpetuity, worldwide. They’d shortlisted six male & six female voices. …

Who Wants to Be a Voice Over Talent?

Nothing infuriates experienced professionals more than folks who want to get into their industry for the wrong reasons. The relentless march of technology means many things once unattainable are now commonplace, & the industries with a low perceived barrier to …

K.I.S.S. – Keep it Simple, Stupid

VO Talent on Voice Over Group Discussion: “Hey VO community! I just did my personal voiceover website, using a free template on Wix and but I’m not sure about the results. Can I get your feedback?” VO 2: “Love the …

Reality Cheque – Know the Market Rate

I recently quoted a job for 3 x 30s radio spots that required a Singaporean female VO for an Arabic market; the clients shortlisted four voices and wanted to check rates. So 4 WhatsApp messages later, I start to get …

How Long is a Piece of String?

Producer – “So how long was the read?” Studio – “2 minutes 41 seconds” Producer – “Woah! This read needs to no more than 90 seconds!” Studio – “But your script is 375 words! For 90 seconds, you have a …

Dance with Them that Brung Ya!

Human psychology is fascinating – watching how people react in a group where ranking is involved makes for great soap opera. The scenario I’m most interested is who hires the voice talent and how that affects the session. There are …

Shortlisting – It’s Not a Negotiation!

Most Asia-based voice talents record in a commercial studio, and someone has to organize the session. The studio, the production house, the agency or the client itself. Often, how a client chooses a voice involves short-listing. What most voices don’t …

How to Use This Site

The internet is super intuitive, but there are still loads of shortcuts that can make life a lot easier. Think about Google Search – did you know there are dozens of qualifiers you can add to your search terms to …

Agent Provocateur

When we book a voice talent for a VO session, what role are we assuming? Are we just a sonic space to record, or are we something more? The answer depends on a bunch of variables, but if I had …