Scenario 1: Imagine you’re the marketing head at Mercedes-Benz, and you have a killer 30s ad that has to air in Germany, France, Britain and Italy. You get the voice done four times, once per national language. No problem. Then …
The clients are in the control room, the voice talent is in the recording booth, everyone is ready for the magic to happen. “OK, we’re recording. This is Generic Script, Take 1.” The voice talent opens their mouth, out come …
It’s an tried and true axiom – there are 3 options in any business transaction. Quality Speed Cost Clients can have any 2, but never all 3. In our voice work, we do not compromise – we record with a Neumann TLM103 …
When the year comes up in a script, I’ve noticed the client & voice will have a quick discussion over how to say “2018” – two-thousand-and-eighteen or twenty-eighteen. At the turn of the millennium, everyone knew that 2000 would be two thousand. …
The old showbiz adage holds true to this day – never work with kids and animals. Why? Cos they’ll show you up. Kids are notoriously difficult to direct, from a voice perspective you’ll have to live with whatever junior decides …
You’d be laughed right out of a minimalist Apple Store if you asked for a breakdown of the cost of one of their products. The transaction is simple – Apple decides on a price and if you’re happy, you buy. No matter …
How do we schedule requests on our calendar for a recording? We have to juggle clients and fit them into a schedule that could have up to 8 separate sessions a day if the sessions are short, so being efficient with requests needs …