There is one great equaliser in life, one thing that is constant no matter who you are. From ordinary citizen to oligarch, an hour is an hour – it’s always 3600 seconds no matter what walk of life you come from.

In an era where everyone is trying to be more productive than they were last year, where squeezing more into every working day is completely normal, the obvious solution to not getting swamped is to make sure you spend your time wisely.

We now long longer reply to all emails asking for a quote. Having been in the business for over 2 decades, I have a good feel for an enquiry when it arrives, to know from the wording and phrasing, if it’s going to be a waste of time replying.

If we get a quotation request that is obviously bullshit, it’s going straight into the trash

If we get a quotation request that we suspect is bullshit, we might send a short note asking for more details. If the reply to that trips our ‘full-of-$h!+’-meter’ into the red zone, we hit the delete button

Bottom line – Life is short. Talking to time wasters is time forever lost. The decision to reply to dodgy emails will be the Hollywood gold standard: we’re going to go with our gut.

Image by Michal Jarmoluk from Pixabay