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Tag: singapore

Words Per Minute

Producer – “So how long was the read?” Studio – “2 minutes 41 seconds” Producer – “Woah! This read needs to no more than 90 seconds!” Studio – “But your script is 375 words! For 90 seconds, you have a …

Call Me. Maybe.

Before the time where everyone has a smartphone and are contactable 24/7, getting in touch required physical mail or a traditional landline. Now, everyone is available all the time, no matter where they are. Social (media) etiquette now means that …

Show Me The Money

In every negotiation, voice talents hate to ‘leave money on the table’. This is when a client asks for your rate, and in being conservative in your quote to get the gig, you come in significantly below budget, so much that …

Loading – What is it?

Scenario 1: Imagine you’re the marketing head at Mercedes-Benz, and you have a killer 30s ad that has to air in Germany, France, Britain and Italy. You get the voice done four times, once per national language. No problem. Then …

Pick Two, Any Two

It’s an tried and true axiom – there are 3 options in any business transaction. Quality Speed Cost Clients can have any 2, but never all 3. In our voice work, we do not compromise – we record with a Neumann TLM103 …

How to Say 2018?

When the year comes up in a script, I’ve noticed the client & voice will have a quick discussion over how to say “2018” – two-thousand-and-eighteen or twenty-eighteen. At the turn of the millennium, everyone knew that 2000 would be two thousand. …

Child Voices

The old showbiz adage holds true to this day – never work with kids and animals. Why? Cos they’ll show you up. Kids are notoriously difficult to direct, from a voice perspective you’ll have to live with whatever junior decides …